Creative Brand Manager
The Basics Collection was a completely new category for RESA. I partnered with the designer to develop a curated, unisex, and size-inclusive collection. The creative direction of the photoshoot was simplistic so the details of the fabric and unique colors would stand out. I created social and marketing material and updated the website with edited and formatted assets.
Designer: Suzanne Marchese
Videographer: Tyler Beaubien
Photographer: Arnie Watkins and Morgan Foitle