Role
Art Director
About
This was RESA's first-ever collaboration. Joelle Fletcher is a long-time fan of the brand which made the process true to the brand's identity while including aspects of Jojo's personality and background. We designed six prints in total and had two different drop days. I created design assets, including two separate lookbooks, hang tags, a tote bag, thank-you cards, and revised social content for Instagram and Tiktok. The vision for the photoshoot was Spring meets country. Joelle grew up in Texas so we wanted to bring in elements that connected to that. We shot at a sheep farm in Lancaster, California. There were lots of flowers, fields, cowboy boots, animals, and neutral tones.
Credits
Designer: Suzanne Marchese
Videographer: Mikai Karl
Photographer: France & Jesse Rambis
Video Editor: Madison Hennings
Model & Collaborator: Joelle Fletcher